Get your rental business website set up for free with our assistance.
Reach out to us by sending a message, and we'll be happy to address any questions you may have.
How to Increase Traffic to Your Party Rental Website with SEO
If you run a party rental business and feel like you are not getting enough website visitors, it's time to focus on Search Engine Optimization (SEO). SEO is a set of practices that can significantly increase your chances of being found by customers on search engines like Google.
Understanding Your Customer's Searches
The first step in SEO is to understand what your potential customers are searching for. Think about the words and phrases they use when they need to rent party equipment.
Examples of customer search queries:
“Rent a bounce house”
“Rent a bounce house near me”
“Birthday party for 6 year old”
Search engines like Google take these queries and try to find the most relevant websites. Your job is to create content that directly matches what people are searching for.
Common Mistake
A common mistake many new party rental websites make is not using the right keywords. For example, they might write a short product description but forget to mention that the bounce house is for "rent".
Renting vs. Selling: It Matters for SEO
It's crucial to distinguish your rental business from a business that sells party equipment. A seller's website will use keywords like "buy a commercial bounce house" or talk about products being a "good investment."
As a rental business, your website content needs to be different. You should talk about the rental process, how you handle delivery and setup, what events your equipment is good for, and always use the keyword "rent". This helps Google show your website to people who are looking to rent, not buy.
On-Page SEO: Optimizing Your Website
On-page SEO refers to optimizations you make on your own website. Here are some key things you can do, especially if you are using a platform like RentalSetup.
Content is King
Write Comprehensive Content:
Longer, more detailed content is often better than short descriptions. Sometimes longer content beats competitors that have shorter content. Write about what events your items are good for, how to use them, and what makes them special.
Update Frequently:
Regularly updating your site with new content can help you compete with older, more established websites. Some businesses update their site daily to get an edge on senior competitors.
Technical SEO Elements
Platforms like RentalSetup often provide tools to manage important SEO elements:
Title Tags:
The title of your webpage that appears in the browser tab and on search result pages. Make sure it's descriptive and includes relevant keywords. For example, on a product page, you can change the title tag in the SEO section of the edit page.
Enter title for bounce house website for SEO
Image Alt Text:
Alt text describes your images to search engines. It's an opportunity to use relevant keywords. In RentalSetup, you can manage images and add alt text for each one.
shows 3 images depicting how to insert the alt text for your bounce house images
Service Areas:
Clearly defining your service areas helps you appear in local search results.
Customer Reviews:
Including reviews with 5-star ratings can make your listings stand out in Google search results.
Understanding JSON-LD
JSON-LD is a way to structure your data in a format that Google loves. When you enter information like your title, description, and reviews, a good system will generate JSON-LD. This can help Google display your content more effectively in search results, for example, with star ratings or event information.
Information you can include in JSON-LD:
Title
Description
Service Area
Address
Providing your physical address can be a powerful signal to Google, helping you rank higher when customers search for local rental services. Google uses a customer's IP address or GPS to determine their location, so telling Google exactly where you are helps it connect you with nearby customers.
You can test your JSON-LD by going to the Google Search Console and clicking on "Test JSON-LD".
When you create your seo content, you can test your JSON-LD to see if it is working.
Off-Page SEO: Building Authority
Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages.
Google Business Profile
Setting up your Google Business Profile is one of the most important things you can do for local SEO. It's another way to tell Google about your business, your location, and the areas you serve. This is often the preferred way to establish your local presence.
Backlinks
Backlinks are links from other websites to yours. When a credible website links to you, it signals to Google that your site is respected and trustworthy. Putting in the effort to get backlinks is a worthwhile investment. For example, a link from a local newspaper's article about your business or a government website listing local event services would be very valuable.
Site Age
Google often gives more authority to older websites. While you can't change the age of your domain, you can overcome this disadvantage by creating high-quality content and updating your site more frequently than your competitors.
Measure Your Success with Google Search Console
Google Search Console shows metrics for how your bounce house website is performing in search results.
Google Search Console is a free tool that provides valuable feedback on your site's performance in Google Search. It can tell you:
The queries customers are typing to find your site.
How many times your link is shown in search results (impressions).
Your average position in the search results (a lower number is better). Position 1 means you are the first result.
Product Page SEO Checklist
Use the word "rent" and related keywords naturally.
Write a detailed and unique description.
Fill out the Title Tag and Meta Description in the SEO section.
Add high-quality images with descriptive Alt Text.