Articles give search engines more to work with than a product catalog alone. Each article is another page about how you rent, where you deliver, and which events your inventory is built for. When someone searches for a specific kind of rental, a site that has written about that use has a better chance of showing up than a competitor who only lists product names.
RentalSetup includes article publishing in the same admin you already use to run the rental business. You write the page, it goes live on your site, and search engines can read it next to your products. That is one of the ways the software helps a rental company grow online: more useful pages, written by the owner, without hiring a developer.
A short example: if some of your rentals also work for a Halloween party, an article about using those units for Halloween events gives search engines a page to match when someone looks for Halloween party rentals. The same idea applies to any event your inventory fits. The holiday is not the point. The point is that RentalSetup lets you publish that page yourself, so your site can be the one with the matching content.
In the admin bar, click Site Pages, then Articles.
That opens the Article Management page. The screenshot shows two articles. At the top of the page is Create New Article. Each article has an Edit button and a View Live button. View Live opens the public page. Create New Article starts a new one and opens the same editor described below.
Click Edit. At the top of the edit page, enter the title. That title becomes the URL of the article.
Under the title is the editor. This is where you write the article. You can add text, images, and links to your rental products. Put a banner image toward the top of the article so the page opens with a photo of the rental or the event. The screenshot above is a Halloween article in the editor: the banner sits near the top, and the Save button is at the bottom of the editor. Click Save when you are done.
This video shows how to use the editor: insert tables, add columns, embed videos, and upload images.
Use View Live to open the page customers and search engines can read.
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